Are you a
passionate recording artist struggling to save enough money for that next
album? Would you also like an innovative
way to market that album for a great turnout? An awesome alternative to saving
money from your already thin check is to raise finances through crowd funding. Many independent artists are
taking advantage of this new way of fundraising and are reaping its
benefits. So, will you jump on the
marketing and advertising boat and fund your project with crowd funding?
What is crowd funding?
Crowd funding is
an interactive way of raising funds from people through the Internet. The idea of crowd funding was first launched
by Kickstarter.com in 2009 and quickly became a reliable way for businesses,
groups, and artists to fund their projects.
Crowd funding has become a vital tool in the industry as more artists
reach out to their fans for financial support.
After little over four years there are many crowd funding sites such as
IndieGoGo, and Pledgemusic that offer specialized support to musicians and
bands who are trying to fund an album or music video.
Essentials to Get You Started
#1. Know the details of your project: What exactly do you need money for? Like many potential
investors, they would like to know every detail of your campaign before
donating their hard-earned money. Do
your best to note all the aspects of your album, video idea, or music event
before you go online asking for donations.
#2. Make a video: A picture is worth a thousand words and an
interesting video is worth a million! A
creative video will capture the hearts of viewers and hopefully their pockets
if done correctly. Most artists will
make a short two-minute video that contains a sample of what is to come and
includes rewards that are offered.
#3. Set a reasonable budget: Setting an attainable goal will help
you avoid becoming a part of that 47% of musicians who wage unsuccessful
campaigns. This will also allow you to possibly over shoot your finance goal
like the Aury Moore Band who successfully raised $2000 over their original goal
during their 2012 campaign.
#4. Offer rewards: Everybody likes rewards! Offering rewards such
as exclusive sounds clips and autographed CD's will entice backers to donate
more towards your cause.
Do Not Get Discouraged!
Do not feel obligated to make music to impress a certain investor/backer. People are funding your project because they
believe in you and your talent. As
recording artists it is our duty to express ourselves on record for the
masses. Your project will receive more
hype as your campaign generates more money.
Through crowd
funding you can find an alternative way to raise money as well as a cheaper
promotion tool. Using the right crowd-funding
site for your album will increase your chances of a successful campaign and the
possibility of being discovered. A positive turnout on an album will build your
fan base for future projects and that is always a good thing!
For more information including steps on starting your campaign click here.
Check out 3 Unexpected Things That Happen After Your Band's Kickstarter Succeeds by Music Clout.
