Welcome back music heads! Musicians who self-manage their careers are
considered entrepreneurs in my eyes and your résumé should be taken seriously
like a business plan. When starting a
business it is crucial to compose a strong and informative business plan
because the main goal should be to grab the attention of an investor. Lets
start by recognizing two experts in the fields of business plan development and
investing.
The
first is a world-renowned expert who is regarded as the Obi-Wan of businessplanning. Tim Berry is a Mexico City
native who has contributed to the successes of such businesses as Apple and
Palo Alto Software among others. He also
is the founder of bplans.com and co-founder of Borland International.
Berry
has also published many books such as ThePlan-as-you-go Business Plan and currently maintains his own blog,
timberry.com, giving helpful advice to young entrepreneurs like myself. On his site you will find many articles
describing his insight on key elements needed for a good business plan. Tim
also gives great advice for seeking out investors to that will take you to the
next level.
Our next expert is the highly
respected Cindy Padnos. Ms. Padnos has
invested in, founded, and lead many companies to success. Holding multiple degrees from institutions
such as the University of Michigan and Carnegie Mellon University, Ms. Padnos
is considered the most influential woman in the Bay Area by the San FranciscoBusiness Times. Her expertise has lead
her to becoming the CEO of business like Vivant, Acumen, and IlluminateVentures (in which she founded).
Both
Tim Berry and Cindy Padnos posses strong knowledge in the building of a
successful business. Berry believes that
it is more necessary to show a willingness to give up some ownership of your
business when seeking an investor.
“Investors are not interested in your idea, they want a fair return on investment,” say Berry. In one of her videos, Ms. Padnos states that a key component to an entrepreneur should be
their personal qualities and whether or not they can attract great people
around them.
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